Why Chanel's new No.5 advertisement is as spectacular as you'd expect...Written by Redbrick on 22nd October 2014
All Aboard the Bombay Express
Chanel displayed its exotic and opulent Métiers D’Art collection back in December last year, which paid homage to India as a source of fashion inspiration
Chanel displayed its exotic and opulent Métiers D'Art collection back in December last year, which paid homage to India as a source of fashion inspiration. The show featured models adorned in traditional Indian jewellery and accessories, combined with elegant clothing that exemplified Karl Lagerfeld’s creative genius. Now, the fashion powerhouse has launched a cosmetics range entitled ‘Bombay Express’, designed to accompany the 2012 fashion collection.
Interestingly, Lagerfeld has never been to India, suggesting his interpretation of Indian style and beauty relies on his artistic vision. Of course, all designers blend their ideas with existing ideals they are inspired by, and Chanel has created a collection that we can be proud of. The make-up range features sheer, shimmery powders, intense kohl pencils and luscious lipsticks which are designed to evoke mystic visions of India. As Creative Director Peter Phillips suggests, we are absorbed into visualising “surreal princesses from an idealised empire.” For years, make-up artists have created dramatic looks, focusing their attention on framing the eyes with a great deal of precision. Thus, the kohl pencils in particular, are a staple of classic Indian beauty.
Founded in 1909, Chanel has continually provided the fashion world with designs that have stolen headlines, appearing on Coco Chanel herself, as well as the rich and famous. Chanel’s cosmetics exude elegance, so why not invest in a piece of culture and beauty? This exclusive range is available online, ready and waiting for your purchase!
Written by Simran Bhogal