Life&Style writer Esther Newman discusses this very modern phenomenon...Written by Esther Newman on 24th January 2015
Hervé Léger by Max Azria 2013 Resort Collection
Unlike the majority of fashion designers, Max and Lubov Azria face the same challenge as each season comes along: how to bring a new slant to the famous Hervé Léger bandage dress
Unlike the majority of fashion designers, Max and Lubov Azria face the same challenge as each season comes along: how to bring a new slant to the famous Hervé Léger bandage dress. Its iconic head-turning design, whose aim is to flatter and create jaw dropping curves for even the most boyish body type, is known the world over and spotted on a myriad of celebrities from Miranda Kerr to Kim Kardashian. The Azrias understand intrinsically what their loyal client base want and triumphantly bring new dimensions to every collection, without straying too far from their core.
The Hervé Léger by Max Azria 2013 resort collection has sourced inspiration from pop art and comic books. Such inspiration is evident through the bold colours used in the collection - bright blues, yellows and pinks - and the strong, powerfu and ultra feminine pieces that seek to unleash one's inner superwoman. The collection sees these bright colours broken up by strips of black or white to deconstruct the colour blocking on the dresses and highlight the outlining of the female form. Cut outs make an appearance to reveal peeps of flesh, conforming to the sexy streak that, along with asymmetry, runs prominently through the label. A couple of metallic dresses can be found in the collection which, without a doubt, are sure to light up a room and command attention when worn.
The swimsuits and bikinis of the collection cannot go without a mention. When donning one of these creations, however, you may never actually want to submerge yourself in the water for fear that onlookers would not be able to get a good enough view of the beautifully crafted piece you're wearing. The swimwear looks like it was extracted straight from a Marvel comic, or perhaps a demure Lady Gaga concert, and when worn must make one believe the Azrias are magicians.
Noteworthy pieces are the leather bandaged jackets, casually paired with bikinis in the collection, and the few almost kaleidoscopic patterned dresses with a carefully chosen colour coordination fusing blacks and yellows, blues and reds. As always, Max Azria conquers the ever-present challenge facing him with the Hervé Léger label, the reason why his celebrity fans just can't get enough of his creations.
Photos from style.com
Written by Cassie Thorpe